Behind the Label

FLUX is a Melbourne based menswear label, making denim & tees for Australian men to kick around in for over 10 years.

Having met at Melbourne punk gigs in the 1980's, creators of FLUX, Julian & Denis grew a strong friendship which eventually led to the brand's inception in 1999. Both Denis and Julian have extensive backgrounds in graphic design. The pair bring together a diverse array of influences; rare vintage menswear, abstract art, innovative graphic design and the urgency of the punk movement.

Their attention to detail is second to none. This goes for the prints, the fits, the denim treatments and the branding. Loyalists swear by the fits and prints of FLUX t-shirts & their stretch skinny jeans. Each pair of jeans is hand sanded, drilled, rubbed and washed to the highest standard. Finally each jean is finished with individually painted hardware and stamps.

The label has come a long way from its small beginnings; stocking hand printed tees to only a handful of Melbourne stores. FLUX is now stocked at over 50 boutiques across the country and directional stores in Tokyo, USA, Singapore and Europe. Yet FLUX is no corporate business. The company is still owned and run by the two designers; when you call up for a t-shirt you talk to the designers. No receptionist, no sales team, no marketing wankers. Small time and proud of it.