Behind the Label
FLUX is a Melbourne based menswear label, making quality denim & tees in Australian since 1999.
Having met at Melbourne punk gigs in the 1980's, creators of FLUX, Julian & Denis grew a strong friendship which eventually led to the brand's inception in 1999. Both Denis and Julian have extensive backgrounds in art & design. The pair bring together a diverse array of influences; rare vintage menswear, abstract art, innovative graphic design and the urgency of the punk movement.
Their attention to detail is second to none. This goes for the prints, the fits, the denim treatments and the branding. Loyalists swear by the fits and prints of FLUX t-shirts & their Japanese denim jeans. Each pair of jeans is handmade in Melbourne, from the best denim available.
The label has come a long way from its small beginnings; stocking hand printed tees to only a handful of Melbourne stores. FLUX is now stocked at over 50 boutiques across the country and directional stores in Tokyo, USA, Singapore and Europe. Yet FLUX is no corporate business. The company is still owned and run by the two designers; when you call up for a t-shirt you talk to the designers. No receptionist, no salesmen, no marketing team. Small time and proud of it.