Flux Clothing Melbourne Male Fashion | Mens Clothes Melbourne

FLUX CLOTHING MELBOURNE MARKS 25 YEARS

Back in 1999, long before Smith Street became the “Smith Street” of the Melbourne hipster enclave, designers Julian Johnson and Denis Leadbeater began creating a casual melbourne male fashion range called FLUX in their studio, which in time evolved into their flagship store @100 Smith Street, Collingwood.

In an ever-changing dynamic industry which chops and changes, opens and closes, and goes in and out of favour, FLUX has built up a loyal and continually-growing clientele, which this November is allowing them to celebrate their notable 25 Year Anniversary.

Traversing the landscape of location regeneration (TimeOut’s crowning of Smith Street as
“the Coolest Street in the world” in 2021), the Covid-years, and rapid online/social media adoption, as well as the maturing and style adaptations of their loyal clientele, FLUX continues to make headway 25 years later.

A boutique-design aesthetic for blokes, FLUX doesn’t follow the fickle design trends of big brands, instead focussing solely on Melbourne-made quality and classically wearable denim-workwear styles with a stylish elevation...without ever forgetting their rebellious
rock & roll roots. Fending off major distribution channels and expansion offers, FLUX stays true to their independent spirit. FLUX is the antithesis of fast fashion. More often than not Julian & Denis can spend hours, if not days, deciding between shades of black with a micro-focus analysis and contemplation that sets them apart from industry standards. The details matter.

FLUX - MADE IN MELBOURNE
Stuff for blokes, mates + dates etc

25 Years; a Silver Jubilee of sorts... never mind the bollocks!

Check it out - 

• Japanese Denim
• Chore Coat
• Work Shirts